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Invitation to Hand On Crafts training day

posted 17 May 2012, 12:13 by Bill Crumbleholme
The Dorset Pottery Group has received an invitation to this training day.
There is a PDF attached
Does any member feel the need to attend as our representative? Please leave a comment below.

Dear Bill

I hope you are well? I am writing to invite you or a colleague to our training day on Tuesday 10 July in Reading.

This training day is part of 'Hand On Crafts', a Voluntary Arts project funded by the Paul Hamlyn Foundation, and has been specifically set up for national and regional traditional craft organsiations such as the Dorset Pottery Group. As a result of this funding training day is therefore free to attend for you or a colleague (inclusive of lunch and refreshments).

The purpose of the training day is to increase PR and marketing skills to allow you to attract more young people to take up your craft on an amateur basis. The benefits of amateur participation amongst young people are many and varied. Having more young people participating will:
  • help preserve traditional craft skills
  • convey a positive perception of your craft as a sustainable living tradition
  • provide the next generation of leaders for traditional crafts organisations
Trainers
  • Chris Kingdom is a freelance PR consultant specialising in promoting crafts (CP Consultancy). She is also PR Officer at the UK Hand Knitting Association and has been closely involved in the renaissance of knitting amongst younger people that has taken place over the past fifteen years.
  • Momtaz Begum-Hossain is a freelance crafts writer and blogger and has worked on newspapers and magazines, internal communications, books, publications and websites. She has extensive radio experience and is currently a pundit on the BBC Asian Network. She have also undertaken numerous television assignments for the BBC and Channel 4.
Training will include (subject to revision):
  • Learning the lessons from successes elsewhere
  • What does your craft have to offer young people?
  • Audience profiling
  • The value of case studies
  • Recruiting young champions
  • Working with the press (national, regional and local)
  • Working with TV and radio
  • Using the web and social media
  • Celebrity endorsements
  • Working strategically – coordinating your message with other organisations representing your craft form.
The training day will take place at the Museum of English Rural Life in Reading from 10am to 4pm on Tuesday 10 July 2012. Please see the attached PDF file for more details.

If you would like to take up this opportunity, and we are very keen for you to be involved, please could you let me know the name and contact details of the person that will be attending?

I look forward to hearing from you!

Best wishes
Daniel
--

Daniel Carpenter  /  Voluntary Arts Link Coordinator

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Bill Crumbleholme,
17 May 2012, 12:15
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