posted 17 May 2012, 12:13 by Bill Crumbleholme
The Dorset Pottery Group has received an invitation to this training day.
There is a PDF attached
Does any member feel the need to attend as our representative? Please leave a comment below.
I hope you are well? I am writing to invite you or a colleague to our
training day on Tuesday 10 July in Reading.
This training day is part of 'Hand On Crafts', a Voluntary Arts
project funded by the Paul Hamlyn Foundation, and has been specifically
set up for national and regional traditional craft organsiations such
as the Dorset Pottery Group. As a
result of this funding training day is therefore free to attend
for you or a colleague (inclusive of lunch and refreshments).
The purpose of the training day is to increase PR and marketing skills
to allow you to attract more young people to take up your craft on an
amateur basis. The benefits of amateur participation amongst young
people are many and varied. Having more young people participating will:
- help preserve traditional
- convey a positive perception
of your craft as a sustainable living tradition
- provide the next generation of
leaders for traditional crafts organisations
Training will include (subject
- Chris Kingdom is a
freelance PR consultant specialising in promoting crafts (CP
Consultancy). She is also PR Officer at the UK Hand Knitting
Association and has been closely involved in the renaissance of
knitting amongst younger people that has taken place over the past
- Momtaz Begum-Hossain is
a freelance crafts writer and blogger and has worked on newspapers and
magazines, internal communications, books, publications and websites.
She has extensive radio experience and is currently a pundit on the BBC
Asian Network. She have also undertaken numerous television assignments
for the BBC and Channel 4.
The training day will take place at
the Museum of English Rural Life in Reading from 10am to 4pm on
Tuesday 10 July 2012. Please see the attached PDF file for more details.
- Learning the lessons from
- What does your craft have to
offer young people?
- Audience profiling
- The value of case studies
- Recruiting young champions
- Working with the press
(national, regional and local)
- Working with TV and radio
- Using the web and social media
- Celebrity endorsements
- Working strategically –
coordinating your message with other organisations representing your
If you would like to take up this opportunity, and we are very keen for
you to be involved, please could you let me know the name and contact
details of the person that will be attending?
I look forward to hearing from you!
Carpenter / Voluntary Arts Link Coordinator
Cathedral Road, Pontcanna, Cardiff CF11 9PH
tel 029 20 395 395
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Voluntary Arts acknowledges funding from Arts Council England, the Arts
Council of Northern Ireland, Creative Scotland and the Arts Council of